ABOUT US

Experience. Innovation. A better way to build.
Building stronger for Costa Rica and Central America.

BETTERBLOCK ICF

BUILDING BETTER FOR THE FUTURE

BetterBlock ICF brings together experience in construction, real estate development, operations and business leadership with a shared commitment to better building. Our focus is on advancing Insulated Concrete Form construction throughout Costa Rica and Central America with building solutions designed for strength, efficiency, comfort and long-term value.

Behind BetterBlock is a leadership team with diverse professional backgrounds and decades of combined experience. Together, they are helping guide the company's growth while making advanced ICF construction an increasingly accessible choice for builders, developers, architects and property owners throughout the region.

OUR TEAM

COMPANY LEADERSHIP

Meet the people helping lead BetterBlock ICF forward.

CHIEF FINANCIAL OFFICER (CFO)

Phillip Jackson

Phillip Jackson is a third-generation real estate developer whose international career has taken him across North America and Asia, including Canada, the United States, Malaysia, Thailand, Singapore, China and Hong Kong.

Phillip's connection with Costa Rica dates back to 1994, when he began spending time in the country while working as a real estate development consultant. Over the years, that connection grew both personally and professionally, and in 2011 he made Costa Rica his permanent home. In 2020, he became co-owner of a Costa Rican construction company.

Today, Phillip brings his extensive experience in real estate development, international business and financial management to BetterBlock ICF, helping guide the company's growth and long-term strategy.

DIRECTOR OF OPERATIONS

Randall Rodríguez

Randall Rodríguez brings more than two decades of experience in personnel development, sales, customer service and quality management to BetterBlock ICF.

Throughout his career, Randall has trained and developed personnel in customer-focused organizations, building extensive experience in communication, service standards, sales performance and quality assurance. That background has given him a strong understanding of how effective teams, clear processes and consistent standards contribute to a successful organization.

As Director of Operations, Randall oversees key aspects of BetterBlock's day-to-day activities, helping coordinate departments, streamline processes and maintain efficient operations as the company continues to grow.

His hands-on leadership style and strong customer-service focus support BetterBlock's goal of making advanced ICF construction an increasingly accessible and trusted choice throughout Costa Rica and the region.

DIRECTOR OF BUSINESS DEVELOPMENT

Adam Yaseen

Adam Yaseen brings more than three decades of executive leadership, operations management, strategic planning and business development experience to BetterBlock ICF.

Before entering business management full time, Adam spent more than 15 years in broadcast television, including serving as a Technical Director for Fox Broadcasting. His career included major nationally and internationally televised productions spanning entertainment and professional sports, including the NFL, NHL, Major League Baseball, NASCAR, six FIFA World Cups and nine Olympic Games. As a member of award-winning production teams, he received seven Emmy Awards for Broadcast Excellence.

Adam later transitioned into business leadership, developing extensive experience in executive management, manufacturing operations, strategic planning, sales and marketing, financial oversight, supply chain management and organizational growth. He has successfully built, scaled and exited a business and brings that combination of operational and leadership experience to BetterBlock.

As Director of Business Development, Adam is focused on expanding BetterBlock ICF technology throughout Costa Rica and Central America and helping deliver construction solutions designed to improve building performance, efficiency and long-term value.

BUILD BETTER WITH BETTERBLOCK

READY TO BUILD STRONGER?

Discover how BetterBlock ICF can bring strength, efficiency and long-term value to your next project.